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The Style Stories That Keep You Stuck fashion your style Feb 04, 2026

Most women don’t struggle with style because they lack taste.
They struggle because they’ve been living inside stories that no longer serve them.

Old beliefs. Outdated rules. Quiet myths that feel tru...

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Why You Shouldn't Let AI Tell You What to Wear fashion your style Jan 28, 2026

We are living in a moment where artificial intelligence can create recipes, write essays, design graphics, and yes — even tell you what colours you "should" wear or what body type you "are."

And whil...

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Helene Oseen
Uncover Your Secret Strength
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Uncover Your Secret Strength fashion your style Dec 14, 2025

 

Girls do not dress for boys. They dress for themselves,

and of course, each other. If girls dressed for boys,

they’d just always walk around naked.

—Betsy Johnson

 

My granddaughter Zoë, just ...

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How to Know What to Buy (and What to Let Go of in Your Closet) fashion your style Sep 23, 2025

Every woman I know has stood in front of her closet and sighed: I have nothing to wear. And yet, the hangers are crowded.

The truth is, most of us are hanging onto clothes that don't fit our bodies, ...

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The Surprising Power of Brown fashion your style Sep 16, 2025

 

Brown isn’t usually the headliner on the *it* list of fashion colours. It’s often been dismissed as basic, boring, or too tricky to wear—especially for those who don’t have warm undertones in their...

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Shop Till You Feel Fabulous fashion your style Sep 03, 2025


If shopping doesn’t make you happy, then you’re in the wrong shop.
~Mimosa Rose

 

Shopping is about so much more than what we carry out of the store, it’s about how we carry ourselves when we wear it...

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Don't Dress Old fashion your style Aug 13, 2025

Forget chasing youth, let's make sure your style says ageless. 

Ironically, we spent the first part of our lives trying to look older.
Now, we’re spending the rest trying not to.

But it’s not really ...

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What To Expect When Your Hair Goes Gray fashion your style Jul 01, 2025

Let’s talk about something many of us are navigating: the gray. Whether it arrived quietly at your temples or made a full dramatic entrance, going gray is more than a change in hair color — it’s a shi...

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Is it Style - or Self-Soothing? fashion your style May 27, 2025

Time and time again, I've heard women whisper it like a confession: "I think I might be a shop-o-holic."

They say it with guilt. With shame. Sometimes with a nervous laugh to cover up how deep the re...

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Fashion in Hard Times: What Women Wore When the World Was Wobbling fashion your style Apr 15, 2025

Fashion has always reflected more than trends - it reveals how women adapt, express, and empower themselves through change. When the world shakes, style doesn't retreat - it responds.

From the make-d...

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The Brooch is Back fashion your style Apr 02, 2025

 

I was going through some old photographs recently and couldn't help but notice - whenever my mom was dressed up to go someplace special, she always wore a brooch.

 

Back in the day, everyone did....

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The Search for Something New fashion your style Feb 17, 2025

I don’t like shopping. I like buying. It’s not about the hunting it’s about the gathering. In my many years in the fashion industry I was both a professional buyer and a professional shopper. I got pa...

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