Ready to get your midlife fashion groove on - or back again?Â
My FREE 5-day-mini course walks you through how YOU can do YOU and own it.
Feeling fashion challenged? Navigating your wardrobe in the space between *not-so-young* and *far-from-old* can be challenging. You're not frumpy, yet trends aimed at 20-somethings don't resonate with you and make you feel out of place.'ll take the confusion (and the cost) out of getting started. You'll learn the fundamentals to a style refresh and a strengthened sense of self with my inside-out and outside-in approach to not only what you wear, but also who you are.

I'm Helene Oseen
I help women be their own kind of beautiful.
As a style expert I've been dressing women of all shapes, sizes, ages, and stages for more than 30 years.
I'm OBSESSED with being an ENCOURAGER. You see I've always been *that* girl who roots for the other girl, tells a stranger her outfit is amazing, and encourages other women to believe in themselves and their dreams.
I'm still young enough to enjoy fashion, old enough to have seen the trends before and friendly enough to keep it fun.
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Get INSTANT ACCESSÂ
Define your authentic style that reflects the real you - today - not who you were 10 years or 10 pounds ago.
Once you join the FREE Know Your Style mini-course, I'll guide you through, day-by-day for five days straight.
- You'll get FREE access to my Know Your Style mini-course.
- Daily emails with simple assignments and challenges to get you started step-by-step.
- Easy orientation to simplify any *I'm not techy* concerns. (You don't have to be.)
- The confidence start your style journey and share it with a group of supportive women.
- Simple strategies you can implement as you go. We are aiming for momentum here, not mastery.
Here's what you'll learn in your FREE 5-day mini-course

01.
Closets & Confidence
Let's dive into a stylish journey to uncover your unique style story. Think of me as your guide, part pro, part BFF - introducing you to the art of dressing. Together we'll make your closet a reflection of you, for now and the future.

02.
Substance & Style
Curious about your style essence? We'll uncover your primary fashion personality - the looks that are unmistakably you, those that resonate with your core identity, inside and out. Think of this as your style liberation, not confinement.

03.
Body & Beauty
Many women feel their bodies are uniquely weird and fall short of ideal standards. In this module we'll shift the narrative from dressing flaws to embracing your figure realities. We'll cover body confidence too.

04.
Color & Creativity
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05.
Women & Wisdom
Style doesn't age - it evolves - just like you do. To celebrate this I'm excited to offer you even more encouragement and insight on how to keep your style and your self fresh and Trust me, you won't want to miss this!

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Lately I've been feeling really stressed out about my style game. I feel *off* in my outfits.
I've been down every rabbit hole - Google, Instagram, YouTube, you name it, trying to snatch up some inspiration and figure out why my clothes don't seem to work for me. I even tried Stitch Fix. But instead of finding my style, I ended up even more confused and frustrated.
This class was exactly what I needed to get clarity. Now, I don't have to worry about trying to figure things out alone like I was doing before.Â
I finally have the awareness of how to make sense of it all, so I'm not just throwing things together and hoping for the best.
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